Digital Twins: Analytics plug & play in scale
Digital twins are plug & play high value data analytics that you can apply on a large scale to your shopping centers:
Benefits of applying video analytics in your shopping centers:
Reuse your infrastructure
Reuse the security camera infrastructure you already have and get much more value from your CCTV investments. In addition, you can immediately apply analytical scale in all your shopping centers
Get precision data at scale
All zones monitored by security cameras can be immediately added to KSI. The use of the latest optimized AI algorithms enables superior accuracy to be achieved by outperforming expensive sensor technologies
Generate valuable data for your business
Generate valuable information about the use of your shopping centers for you and your tenants. Make decisions with certainty, resolve disputes with objective data and create continuous improvement plans with data.
Use cases of video analytics in Shopping Centers:
Provide efficiency benchmarking to your tenants: Why do some stores sell better than others?
Is it because of its location? Is it because of the exposure of your products? Is it because of the care staff?
Answering these questions is difficult. With KSI's customer acquisition and sales conversion benchmarking tool, you can help your tenants with efficiency KPIs so they know where they can improve. Here is a very simple example of a data-driven continuous improvement routine for your tenants:
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Install KSI and monitor the traffic of your tenants. Integrate sales data if you have them.
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Schedule massive reports for your tenants and indicate where they can improve
Measure the customer journey and traffic in your shopping centers
Measure traffic throughout the shopping center
Increase the efficiency of your shopping center areas by measuring the real potential and performance of your entrances, corridors and key spaces
Measure the customer journey
Identify the typical routes that your visitors take in your shopping centers and understand their experience
Optimally distribute your products or services
Discover which are the hot zones and the cold zones of your commercial spaces and distribute your staff accordingly
Detect the commercial value of your spaces
Monitor the traffic and interest that your aisles have and value your locations. Solve discussions with your tenants having objective data on the commercial potential of each space
Your virtual manager. Programming of operations in your spaces that are executed alone and in real time
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Install KSI in your locations and create the users for your company
Use the virtual manager tool to schedule task flows based on the events that happen in your spaces
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Examples of use:
Monitoring and optimization of cleaning routines
Optimize cleaning routines by up to 15%, generating actions based on the use of spaces. Monitor the execution and realization of the routines
Management of vehicles and taxis in car parks
Optimize the demand for Taxis based on the current demand of your clients, and perform occupancy monitoring in outdoor parking lots
Scheduled task manager and routine
Manages and records the performance of routine and/or punctually scheduled shopping center operations. Openings, closings, checks and response to specific events
