How did a convenience supermarket chain increase between USD 5,000 and USD 20,000 per month per store?
How did the process begin?
The client began to receive indicators that marked moments of high traffic in several of its stores, but the sales conversion did not remain at the normal level. By receiving alerts in real time, he realized that those moments were free times at nearby study centers and these coincided with the rest hours of his employees.
"We had data from several stores that did not sell in a similar way to the rest, but we did not know why that was. By installing KSI to count the number of people who entered our stores and measure their dwell time, we realized that there were schedules in which there was a lot of traffic, and the sales conversion fell"
N.V. head of data analysis at the company
What was done?
The following changes were implemented:
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Adjustment of rest shifts
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Monitoring and warnings in real time due to significant increases in influx
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Benchmarking between stores with objective count and conversion data
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Notices regarding increased bounce rate and long waiting queues.
"We needed a “fair” way to compare the results of our stores and these indicators allowed us to do so objectively. We realized that by adjusting certain operations and the number of service positions at specific times, it was going to bring us substantial benefits that we were not receiving."
N.V. head of data analysis at the company
What results were obtained?
"Already in the first month we noticed the increase in income thanks to the measures we had taken. The increase was from USD 5,000 to USD 20,000 in some stores. All this thanks to the analytics we were able to obtain with KSI. The investment paid for itself , in less than a day"
N.V. head of data analysis at the company
The client was able to increase conversion in their stores in the first month of use. Now you can monitor them in real time without having to increase your staff unless the case warrants it and make the decision based on objective data.
Summary and ROI
+5,000-20,000 USD in sales
In 36 company supermarkets
+146 stores
More than 100 stores included in KSI with centralized architecture
ROI >> %100
The return on investment was much greater than the maintenance and installation of the system.
Packs used:
The voice of our clients:
Marcelo Lombardi
General Manager - Shopping Tres Cruces
"With the contribution of KSI analytics, we help merchants efficiently manage the point of sale. This allows them to have valuable information to identify opportunities for improvement in real time and thus maximize their sales."