Exploring the future of space management with KSI: innovation and privacy
iLAB Madrid interview with the KSI Vision team on their platform, their mission, and why Madrid became their European hub.

In the dynamic landscape of enterprise technology, KSI Vision stands out as a startup that has transformed how organizations manage large public-facing spaces. Specializing in the creation of digital twins of physical locations using artificial intelligence, KSI offers innovative solutions for retail chains, shopping centers, airports, and passenger terminals.
At KSI we find founders Gonzalo Carozo (COO) and Rodrigo Duarte (CTO), alongside Ramón Nevado, Director of KSI Spain. In this interview with iLAB Madrid, we explore KSI's value proposition, the motivation behind the project, recent milestones, and the strategic choice to establish operations in Madrid.
What is KSI and what is your value proposition?
KSI is a pioneer in creating digital twins of public spaces, using artificial intelligence to provide real-time virtual replicas. The core of our value proposition lies in collecting data in a completely anonymous way, fully respecting people's privacy.
In a world that is constantly evolving, the digitization of physical spaces is becoming essential - and demand for solutions of this type is projected to keep growing in the coming years.
What motivated KSI to develop this project, and what is your purpose?
The motivation behind KSI comes from the belief in the positive impact that technology can have on the management of public spaces and on how people interact with them. Our purpose is to give organizations the information they need to make informed decisions and improve the experience of their customers - all while guaranteeing respect for people's privacy.
KSI aims to contribute to the security, efficiency, and comfort of public spaces.
What are the recent developments and upcoming milestones?
KSI is actively developing new capabilities for its platform, further improving real-time data collection and analysis. At the same time, the company is exploring international expansion opportunities - an exciting challenge that promises to bring its solutions to new markets.
A major recent milestone: their collaboration with Inditex and Mango. Through their software, KSI helps optimize sales by using existing security cameras to detect areas of improvement in store operations and drive better commercial performance.
Why Madrid? What does iLAB and its innovation ecosystem offer?
The choice of Madrid as KSI's headquarters is based on its vibrant entrepreneurial and innovation ecosystem. The city offers a strategic location in Europe, a highly qualified workforce, and an environment that fosters the growth of technology companies.
iLAB has been fundamental for KSI - providing access to valuable resources, mentors, and the opportunity to collaborate with other startups. In the words of Gonzalo: "We are confident that the support of iLAB will accelerate our growth and help us achieve our business goals more effectively."
A force driving the revolution in public space management
KSI Vision combines technological innovation with an unwavering commitment to privacy and continuous improvement. With its sights set on the future, KSI is transforming how we experience and manage public spaces around the world.
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