Success Story · Retail
How did one of the world's leading retail brands recover 15% in sales that were being lost before purchase?
Discover how KSI contributed to the success of a renowned global brand by applying artificial intelligence in its high-traffic stores, recovering significant sales value that was being lost.
+15%
monthly sales recovered per store
>100%
ROI achieved by the client
USD 1MM
monthly loss detected per store
2.000+
stores in the chain
- 01
The problem
In a chain of more than 2,000 stores (with floor areas between 500 and 5,000 m²), KSI's software detected a purchase abandonment problem that, in the worst cases, represented a sales loss of nearly USD 1,000,000 per month per store.
We implemented KSI with the basic goal of counting people, evaluating conversion rates and better understanding customer behavior in our stores, but we found a surprise.
J.R.Operations Manager - 02
How it was solved
A test was implemented in a model store to replicate across the rest of the chain. In it:
- ✓Redesigned the layout and operational functions to address bounce and purchase abandonment issues.
- ✓Applied real-time tools to implement corrective actions at the moment of friction.
We couldn't imagine that, despite optimizing all our processes, we had such a large loss from purchase abandonments. We decided to redesign the stores and establish a model store that we could replicate globally using these indicators as a basis.
J.R.Operations Manager - 03
Results
- ✓Significantly reduced sales losses across their stores.
- ✓Identified checkout bottlenecks that were causing purchase abandonment.
- ✓Reorganized the layout of underperforming stores based on real data.
- ✓The operations team received real-time alerts for queues or anomalous situations.
By implementing measures as simple as adjusting operations according to peak and off-peak hours, managing the opening or closing of service points, redesigning checkout areas and activating real-time notifications, we have significantly reduced losses while improving the customer service experience.
J.R.Operations Manager