Group Detection
A family of four is one purchase decision, not four
KSI identifies the groups that walk in together, re-identifies them on the way out, and treats them as a single conversion unit. This dramatically changes how your real traffic, conversion, and customer base composition are measured.
Request my demo→Conventional sensors treat every person as an independent opportunity
A family of four walks into your store, browses, looks, and buys once. To a conventional sensor, that's four conversion opportunities and one sale - a 25% conversion rate, when reality is 100%.
The same happens with couples, friend groups, and customers with companions. Without grouping, every conversion, average ticket, and behavior metric is systematically underestimated or distorted.
Group = one purchase unit, not several visits
Temporal grouping + re-identification
1. Proximity-based detection
KSI detects groups at access points by combining physical proximity with joined trajectories inside the store.
2. Anonymous re-identification
On exit, KSI anonymously re-identifies the group. No personal data stored.
3. Group-level dwell and conversion
Computes dwell time and conversion of the group as a single purchase unit.
What working at the group level shows
Real conversion per group
Conversion rate per purchase unit - not per person - reflects what actually happens in your store.
Family / couple / solo segmentation
Compare behavior, ticket, and conversion across visit types.
Service sizing
Serving a family of four doesn't take the same time as serving a single customer. Plan staffing on real units.
Social and behavior analysis
Analyze how companions, kids, and group dynamics influence purchases and shopping center demand.
Metrics that reflect reality
~95% validated accuracy
Algorithm trained and validated against real datasets. Accuracy decreases at extremely dense entrances (>600 people/hour per entry).
Compatible with anonymous re-identification
Combined with re-ID, measures dwell and conversion at the group level without storing personal data. GDPR compliant.