It doesn't just see numbers.
It sees real people.

Men, women, children, groups, families, couples.

KSI AI people counting goes far beyond traffic. It identifies who your visitors are - gender, estimated age, whether they come alone, as a couple, a family or a group.

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KSI Vision · Visitor profile
Live
Visitors today
9,120
+6.2% vs. yesterday
Avg. age
34
Age distribution
Anonymous · GDPRGender 52% / 48%
01Why it matters

A number doesn't tell you who you are serving

Knowing that 5,000 people entered today is not enough to decide which product to showcase, which hours need more staff, or which message to run in campaigns. The missing piece is knowing who they are.

KSI detects the real composition of your traffic with precision, anonymously and GDPR-compliant - no cards, no apps, no personal identification.

Illustration of different visitor groups: families, couples and solo visitors
VISITOR PROFILES

Families, couples and solo visitors: each group behaves and buys differently. KSI identifies them anonymously with your existing cameras.

02What KSI detects

Segments you can understand

Men

Gender distribution across traffic.

Women

Female share by time slot and area.

Children

Presence of minors in the space.

Families

Groups with adults and minors.

Couples

Visits from two adults together.

Groups

Groups of friends or peers.

03How it looks in the dashboard

A view of your store where every visitor counts as what they are

KSI automatically segments each visit by group type and estimated demographics. You won't optimize by average - you'll make decisions by family, couple, solo visitor, gender or age.

KSI VISION / DEMOGRAPHICS
LIVE

VISITS TODAY

1,284

+8% vs last week

GROUPS DETECTED

301

65% of visits

AVERAGE SIZE

2.8

people per group

VISIT COMPOSITION · TODAY

  • Solo visitors44935%
  • Families39831%
  • Couples28222%
  • Groups of friends15512%

Also segments: gender · age ranges · children · staff excluded

FAMILIES BY HOUR

10:0020:00

Family peak between 17:00 and 19:00

ESTIMATED PROFILE

Women 54%Men 46%
PREDOMINANT AGE25-44 years

DETECTED INSIGHT

Families stay 2.3x longer between 17:00 and 19:00. Reinforce staff and children's displays during that window.

ANONYMOUS ANALYSIS · NO FACES STORED

EXISTING CAMERAS · ANY BRAND

KSI Vision demographics module interface with illustrative data. 100% anonymous estimation: no stored faces, no personal data, GDPR-aligned.
04What you can do with it

Understand what your customers really need

Serve them better

Adjust product mix, layout and staffing to the real composition of your audience.

Meet their needs

Design relevant experiences for families, couples, groups or young visitors - not for a generic average.

Grow revenue

Focus campaigns, messaging and promotions on the segments with the highest conversion potential.

Boost satisfaction

Reduce friction for each type of visitor - from family accessibility to queues and services.

Privacy by design

100% anonymous. GDPR-compliant.

KSI doesn't identify people. It doesn't store faces or personal data. It only generates aggregated attributes about who visits your spaces - respecting privacy from the system architecture itself.

Move from counting people to understanding them

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