82%ofthepeoplewhowalkintoyourstoredon'tbuy.
Doyouknowwhy?
Most stores manage their business by looking only at sales. But this doesn't tell you how many opportunities you had, how many were wasted, or why. KSI makes visible everything that happens before the customer leaves your store.
Drop in sales when the fitting room gets saturated
Deval, Totzek & Tucker · M&SOM 2021
Equivalent to raising prices when queues are visible
Lu, Musalem et al. · Management Science
Sales lost to unmeasured inefficiencies
KSI VISION Benchmark
A store that sells more is not necessarily a store that performs better
It may be getting more traffic but converting worse. Without real data on how many potential customers came in and how many bought, you can't know.
And if your counting system counts re-entries and staff - the data you have doesn't reflect reality. What follows is always the same.
Incorrect data
The system counts re-entries and staff. Inflated traffic, artificially low conversion.
Nobody trusts it
The team ignores reports and operates on gut feel.
Sunk cost with no impact
The investment in analytics generates no return.
Of those who enter, only 18% buy. Where does the rest drop out?
How many bounce without looking at anything?
The most critical decision point and the least measured
How many leave the fitting room without buying?
Percentages are illustrative and vary by store and format. KSI measures your real data.
And you don't know at which step you lost them. Without funnel visibility, you can't intervene at any point in the process.
See my conversion →We found where that 82% is lost.
It's always the same three points.
The fitting room: the invisible bottleneck
Those who try on a garment buy at a 3-4x higher rate than those who don't. But when there's a wait or saturation, sales drop 22%. How many visitors reach the fitting room? How many abandon due to wait time?
Deval, Totzek & Tucker · M&SOM 2021
Queues cost as much as raising prices
Visible queues reduce purchase probability by the equivalent of raising prices 5%. Customers don't just get frustrated - they abandon their purchase in silence. And that doesn't show up in any report.
Lu, Musalem, Olivares & Schilkrut · Management Science
The system counts what it shouldn't
Re-entries, staff, duplicate visits. Your traffic looks inflated, your conversion looks low. The team stops using the data. The analytics investment becomes a sunk cost with no real impact.
Operational issue identified in small-format fashion chains
In ecommerce you measure everything. In your store, almost nothing.
80% of fashion sales still happen in physical stores. But strategic and operational decisions are made with POS data - when the sale was already won or lost.
Everything you need to truly understand how your store converts
Real traffic, no noise
Unique visitors without re-entry duplicates. Staff excluded automatically. Real conversion - not what you thought you had.
See more →Visible purchase funnel
% of customers bouncing without interacting. Dwell time and its relationship to purchase. Exact point where the sale drops.
See more →Fitting room analytics
Fitting room traffic, post-try conversion, saturation by time slot. The most critical funnel step, finally measured.
See more →Friction quantified in dollars
Estimated purchase abandonment. Lost sales ($) per friction point. Alerts when wait time exceeds acceptable threshold.
See more →Cross-store comparison
With clean, consistent data, identify which stores have real improvement potential and which are already well-calibrated.
Visitor profile
Segmentation by gender and groups (families, couples). Classification by behavior: transactional vs. dwell.
See more →From security cameras to business intelligence.
KSI integrates with the cameras you already have
IP, analog, DVR, NVR, VMS and any brand. KSI connects to the CCTV cameras already installed in your store, without disrupting operations and with remote installation.
AI transforms video into behavioral data
KSI's proprietary software uses the latest in AI to identify zones, paths, dwell time, fitting room congestion, queues, conversion, and friction inside the store. It doesn't just measure how many people enter: it shows how they behave before buying - or abandoning.
Your team turns those insights into better decisions
Dashboards, reports, and alerts help you act in the moment and analyze and improve operations in the short and medium term: adjust staffing, redesign zones, optimize fitting rooms, improve layout, and detect opportunities by section, category, or store.
Designed for fashion small-format store chains
No installations or technical visits
Works on your current cameras. No sensors, no door scanners, no coordination per store. Deployment in under a week, 100% remote.
Data you trust again
Anonymous morphological re-identification: real unique visitors, staff excluded, no gaps from system failures. Accuracy +99.9%.
Privacy by design · GDPR compliant
No capture or storage of personal data. Operates on movement patterns, not identities. Validated in shopping center stores.
Scales with your network
From one store to hundreds. Performance comparison across locations in one dashboard. One system, the entire chain.
Chosen by leading retailers worldwide
