How did a shopping mall increase its visitors by 20% in one day?
Discover how a group of shopping malls uncovered 20% more of their invisible foot traffic, simply by switching their counting technology to KSI. No magic - just software and AI.
- 01
The problem
The group decided to modernize their counting systems by replacing sensors with KSI's advanced video analytics software, seeking to obtain more information about their visitors.
The traditional sensors they used (among the most renowned worldwide) had a problem: when groups of visitors passed together or in crowds, they counted 20% less traffic.
KSI distinguishes each person entering with an error of less than 0.5%, manually audited.
Imagine our faces when, without meaning to, we 'created' 20% more customers overnight. We didn't hire an army of clones to walk our corridors - we just changed lenses to see the film we already had better. The traffic indicator is our main metric; our joy at being able to increase it 20% in one day was immense.
O.C.Operations Manager - 02
How it was solved
Actions taken:
- ✓KSI system installed in parallel with the old sensors for a direct comparison.
- ✓Manual audit using existing security camera footage to validate counting accuracy.
- ✓Analysis and comparison of traffic data between KSI and the counting sensors.
They're like those surprise exams nobody wants, but that you end up being glad you had. We conducted an audit with the cameras we already had, and KSI passed with honors, while our old sensors needed remedial classes.
O.C.Operations Manager - 03
Results
By adjusting real traffic in reports, the value of commercial spaces increased and marketing strategies were refined with precise data:
- ✓Improved decision-making and future strategies thanks to precise data.
- ✓Impact of -50% in OPEX by replacing traditional sensors.
- ✓Access to many more indicators beyond simple people counting.
At first, we thought KSI was being too optimistic with the numbers. But after verifying it manually, it turned out to be the only realistic one in the room. Not only did our manual counts back KSI, but they showed us that for years we had been under a 20% invisibility cloak on our customer flow.
O.C.Operations Manager